Background

At The Communications Shop, our expertise extends beyond campaigns—we are a strategic partner dedicated to elevating advocacy efforts, amplifying voices, and driving meaningful change. Our 360° communications approach blends media relations, digital strategy, messaging development, and public engagement to ensure organizations maximize their impact.

For years, we have worked alongside leading advocacy groups across immigration, civic engagement, climate justice, and public health, delivering innovative communication strategies tailored to each organization’s unique needs.

Our Approach

Across multiple partnerships, The Communications Shop has provided:

• • • Strategic Messaging & Narrative Development – Crafting compelling stories that resonate with communities, policymakers, and the media.
    • Media Relations & Press Outreach – Securing local, regional, and national coverage to elevate advocacy initiatives.
    • Digital Strategy & Content Creation – Engaging audiences through social media, video content, and online campaigns.
    • Training & Capacity Building – Empowering organizations with media training, storytelling workshops, and branding guidance.

Key Partnerships & Success Stories

1. Border Network for Human Rights (BNHR) – Elevating Immigrant Rights Advocacy

Since 2018, we have been a communications and media relations partner for BNHR, amplifying their advocacy efforts in the borderland immigrant community and beyond. Our support has been instrumental in:

• • • Crisis Communications – Navigating complex moments like the 2019 El Paso shooting, the COVID-19 pandemic, and border policy changes, ensuring BNHR’s voice remained strong and visible.
    • Event & Campaign Support – Providing media strategy for major initiatives, including:
      • El Paso Firme, an annual memorial concert against gun violence, racism, and xenophobia.
      • Justice Tuesdays, a campaign holding local law enforcement accountable for civil rights abuses.
      • Del Pueblo y Para El Pueblo, a fundraising initiative aiding immigrant workers impacted by COVID-19.
    • Comprehensive Media Strategy – Building press partnerships, securing coverage, and developing multilingual messaging that reaches border communities.

2. National Partnership for New Americans (NPNA) – Mobilizing Immigrants & Voters

Working with NPNA, we supported major national campaigns designed to empower U.S. citizen and increase voter participation:

• • • Media & Digital Engagement – Elevated campaigns like Naturalize 2 Million by 2022 and New American Voters, securing nationwide media coverage in key battleground states.
      (Texas, NewYork, Nevada, Florida, Arizona, North Carolina, California, Pennsylvania, New Mexico, Georgia).
    • Rebranding & Thought Leadership – Led NPNA’s logo rebranding, developed policy communications strategies, and positioned NPNA as a key opinion leader in immigration reform.
    • Bilingual Public Education – Partnered with Telemundo flagship stations  and El Tiempo Latino for forums providing critical resources to immigrant communities, covering topics from DACA to citizenship.
    • National Immigrant Inclusion Conference (NIIC) – Led communications, media relations, and event coordination for the largest immigrant rights conference in the U.S. since 2019.

3. Poder Latinx – Strengthening Latino Political & Social Influence

Recognizing the growing electoral power of Latinos, Poder Latinx partnered with us to expand their reach ahead of key elections:

• • • Strategic Messaging & Advocacy – Developed earned and paid media campaigns for the 2020 presidential election, the 2021 Georgia runoff, and the 2022 midterms.
    • Spokesperson Training & Media Relations – Positioned Poder Latinx leaders as key commentators on civic engagement, immigration, and social justice.
    • Content Innovation – Crafted storytelling strategies that connected with Latino voters on critical issues beyond politics, ensuring engagement extended beyond election cycles.

4. EcoMadres – Advancing Climate Justice in Latino Communities

Latino communities disproportionately face air pollution and environmental injustices. Our work with EcoMadres has:

• • • Positioned climate justice in Spanish-language media, expanding EcoMadres’ presence in national outlets.
    • Developed bilingual messaging that connects environmental issues to Latino health, family well-being, and civic engagement.
    • Strengthened coalition partnerships to amplify shared climate justice goals.

5. Latino Health Initiative – Award-Winning Public Health Communications

Since 2020, we have supported Montgomery County’s Latino Health Initiative in reaching Spanish-speaking communities with life-saving public health messaging:

• • • COVID-19 Awareness & Vaccination Campaigns – Developed culturally relevant messaging for the Por Nuestra Salud y Bienestar initiative.
    • Community Engagement & Media Partnerships – Collaborated with Univision Washington, DC, organized focus groups, and launched a bilingual digital hub for health resources.
    • Innovative Public Education – Created a public service campaign featuring animated characters, earning four Emmy awards from NATAS-Capital Region.
    • Asthma Prevention Program – Continuing our work in 2023, leading content creation and outreach strategies for Latino families affected by asthma.

Impact & Results

Through tailored communication strategies, we have:

• Secured national media coverage across top outlets and Spanish-language platforms.
• Mobilized communities through digital and traditional media to advance social justice causes.
• Strengthened advocacy campaigns with messaging that resonates at the grassroots and policymaker levels
• Elevated organizations as trusted voices and leaders in their respective movements.

Conclusion

At The Communications Shop, we don’t just provide communications support—we become a dedicated partner in the fight for immigrant rights, civic engagement, climate justice, and public health. Our 360° approach ensures that advocacy organizations amplify their impact, engage their communities, and drive meaningful change.