Partner Overview

By mobilizing Black, Latine, Afro-descendant, Indigenous, and Immigrant voters, CASA in Action and its 155,000 members play a crucial role in electing progressive leaders who advocate for justice nationwide. CASA in Action endorses candidates who align with its members’ priorities and fosters greater engagement among Latino and voters of color in elections.

Campaign Objective

CASA in Action enlisted Comms Shop to ensure that national media outlets covering voter mobilization efforts in Pennsylvania and Georgia—two key battleground states in the 2024 elections—highlighted CASA in Action’s work in influencing the federal elections, including the U.S. presidential race.

The primary goal was to secure at least 10 national media placements (in both English and Spanish). To achieve this, we compiled a list of target outlets and systematically engaged reporters and producers with compelling story angles. Additionally, we pitched and placed select op-eds and columns.

Strategy and Implementation

This project was part of the independent expenditure program managed by CASA-PAC, a separate entity from the 501(c)(3) organization CASA.

Our collaboration involved developing strategic messaging, generating content ideas, and coordinating media interviews. Comms Shop took the lead in drafting and placing key media materials, including op-eds and columns, while also supporting CASA in Action with media advisories, press releases, and analysis. We actively pitched voter engagement events and secured interviews for CASA in Action spokespeople across various media platforms.

CASA in Action’s voter mobilization efforts in Pennsylvania’s “Latino Corridor” and the Atlanta suburbs followed a layered outreach model, incorporating canvassing, mail campaigns, digital advertising, and earned media.

Highlights

CASA in Action, a powerhouse in electoral mobilization, wrapped up months of intensive general election campaigning across Pennsylvania, Georgia, Maryland, and Virginia, reaching 260,472 voters and encouraging them to support the Harris-Walz presidential ticket as well as Democratic federal and down-ballot candidates.

By integrating months-long canvassing efforts with diverse communication channels, CASA in Action’s $3 million-plus campaign resulted in:

• • • 451,768 door-to-door voter engagements
    • 159,578 text messages
    • 163,819 mail pieces
    • 1,113 radio spots
    • Targeted digital ads generating 10,304,753 impressions
      
      

The media relations partnership between Comms Shop and CASA in Action delivered 45 total media hits, including:

• • • 10 national TV features
    • 2 radio segments
    • 15 articles in traditional print media (national and local)
    • 18 stories published in digital-first media outlets
      
      

The national TV features predominantly aired on Spanish-language networks such as CNN en Español, Telemundo, and Vix, while local television coverage was primarily in English, targeting the Harrisburg, PA media market.

Results

During this campaign, we secured significant national media coverage, including multiple Spanish-language national TV appearances, an NBC digital feature, and local press coverage in Pennsylvania, such as a BBC live blog quoting Luis Gutiérrez. One major breakthrough was a Newsweek op-ed written by a first-time Puerto Rican voter who also served as a CASA in Action canvasser. Additionally, Washington Blade featured an interview with canvasser Monserrath, an immigrant trans woman from Honduras.

As CASA in Action’s work in Pennsylvania gained traction, the organization requested our support in expanding media visibility in Georgia. We secured a Vix TV interview for Georgia State Director Luis Zaldivar and facilitated the publication of his op-ed on Publiquemoslo. Moreover, we crafted a blog post contextualizing CASA in Action’s canvassing efforts within Georgia’s broader electoral landscape. This piece was published in both English and Spanish on Publiquemoslo and was subsequently picked up by multiple local media outlets.

Through strategic media engagement, Comms Shop helped amplify CASA in Action’s critical voter mobilization work, positioning the organization as a key player in shaping the 2024 electoral landscape.