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Children's Defense Fund

The Children’s Defense Fund Texas fights to ensure that every child in America has what they need to thrive and become successful adults. They are committed to raising awareness about the challenges facing Texas children, connecting children and families to resources that help to meet their needs, and working with partners statewide to coordinate broad support for legislative action on behalf of Texas children and families.

Communications Shop supported them in developing a radio campaign and earned media interviews under the initiative with the goal of creating awareness and providing information to community members about the benefits of all Texas residents, regardless of immigration status.

Through this campaign and a comprehensive audience and channel analysis, we informed over 2 million community members about in Houston, El Paso, and the Rio Grande Valley metro areas while delivering an impressive ROI.

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