Challenge:

The Hispanic Federation, a leading Latino non-profit organization, has long been at the forefront of advocacy and public policy, particularly on issues impacting Puerto Rico and the broader Latino community. With its ongoing “Take Action 4 PR” campaign, the organization sought to amplify its voice in shaping public policy conversations, especially in media spaces. Hispanic Federation also needed support to execute a highly informative and strategic webinar titled “The Emerging Campaign to Overrule the Insular Cases,” which explored the historical legal precedents affecting Puerto Rico’s status and the pivotal United States v. Vaello Madero case.

The challenge was to produce compelling content, establish the Hispanic Federation as the top authority on Puerto Rican public policy issues, and build long-lasting relationships with media outlets.

Solution:

Communications Shop has been partnering with Hispanic Federation for several years, focusing on media relations and digital strategy to elevate the organization’s profile as a leader in advocacy for Puerto Rico and other key issues. Our recent work has included:

1. Media Relations and Content Creation:
   • We have worked extensively on creating a wide range of materials for the “Take Action 4 PR” campaign to engage the public and media on critical Puerto Rican public policy issues. This has included developing press releases, crafting op-eds, and creating digital resources that amplify the voices of Puerto Rican advocates.
   • Communications Shop has also organized and managed several webinars to facilitate deeper discussions on these issues, helping to position Hispanic Federation as a key voice in public policy.
2. Webinar Production and Logistics:
   • Most recently, we took the lead in the digital logistics for the webinar “The Emerging Campaign to Overrule the Insular Cases.” This webinar focused on the history and impact of the Insular Cases and their relevance to United States v. Vaello Madero, a case with significant implications for Puerto Rico’s political and legal status.
   • Communications Shop coordinated all digital aspects of the webinar, ensuring a smooth and professional event that raised awareness of the legal complexities and urgency of overturning outdated legal precedents.
3. Media Outreach and Relationship Building:
   • Over the years, we’ve worked closely with Hispanic Federation to build lasting relationships with reporters and editors covering Puerto Rican public policy, immigration, gun reform, abortion rights, and LGBTQ issues.
   • Through consistent media relations, Hispanic Federation has been positioned as a “top-notch” source on these issues, resulting in coverage in mainstream media outlets like NBC News, Bloomberg Law, Texas Tribune, and Huffington Post, as well as leading Spanish-language media outlets such as EFE, El Nuevo Dia, and Microjuris.com.

Results:

Our collaboration with Hispanic Federation has significantly enhanced the organization’s visibility and credibility as an expert on Puerto Rican and Latino public policy issues. Some key outcomes include:

• Positioning as a Leading Authority: Hispanic Federation has become a recognized voice in English—and Spanish-language media on issues ranging from Puerto Rican policy to immigration and LGBTQ rights.
• Media Coverage: Hispanic Federation’s leaders have been featured in major news outlets like NBC News, Bloomberg Law, Texas Tribune, and more, allowing them to reach a broader audience with advocacy.
• Successful Webinar Execution: The “Emerging Campaign to Overrule the Insular Cases” webinar was successfully executed, raising awareness about the historical and legal precedents affecting Puerto Rico and fostering critical conversations on the subject.

Conclusion:

Communications Shop’s partnership with Hispanic Federation has solidified the organization’s role as a key player in public policy advocacy for Puerto Rico and beyond. Through media relations, digital strategy, and content creation, we have helped Hispanic Federation elevate its voice, ensuring it remains at the forefront of important policy discussions. As Hispanic Federation continues its advocacy work, we proudly support its mission to uplift Latino communities