Strengthening Latino/a Advocacy Day
Challenge
For 17 years, Latino/a Advocacy Day (LAD) has served as a vital platform for Colorado’s Latinx community to engage in policy advocacy, ensuring their voices are heard on critical issues such as housing, environmental justice, reproductive rights, and healthcare. Organized by COLOR, Voces Unidas de las Montañas, and Protegéte, LAD brings together more than 20 community organizations to mobilize Latinx leaders for a three-day event culminating in a lobby day at the Colorado State Capitol.
As the event grew, organizers faced the challenge of coordinating logistics, managing large-scale participation, and ensuring impactful engagement with state lawmakers. To enhance efficiency and expand the event’s reach, LAD partnered with Communications Shop to provide strategic event management, branding, and legislative coordination for the 17th annual LAD in March 2023.
Solution:
Communications Shop played a key role in ensuring a seamless and impactful event experience for over 300 Latinx community members by providing:
- Event Logistics & Coordination:
- Organized hotel accommodations, receptions, and external fundraising events.
- Managed on-site logistics for workshops and networking sessions.
- Facilitated participant registration and materials distribution.
- Branding & Visual Identity:
- Designed the official branding for the 17th annual LAD, ensuring a unified and professional visual identity.
- Produced key materials, including programs, participant badges, posters, and event signage.
- Legislative Advocacy Support:
- Coordinated 40+ meetings between Colorado elected officials and hundreds of constituents during LAD’s lobby day, helping to drive awareness and support for key policy issues.
- Ensured that community leaders were prepared to effectively engage with lawmakers and advocate for legislative priorities.
Impact:
With Communications Shop’s strategic support, the 17th annual LAD was a resounding success, achieving:
✔ Seamless coordination for 300+ Latinx community members, allowing for maximum engagement and participation.
✔ Stronger brand identity and visually cohesive event materials, elevating the professional impact of LAD.
✔ Robust legislative engagement, ensuring direct advocacy with Colorado state lawmakers on critical community issues.
By combining strategic event planning, branding, and legislative coordination, Communications Shop helped enhance Latino/a Advocacy Day’s visibility, efficiency, and policy impact, empowering Colorado’s Latinx communities to take action for a more just and equitable future.
- Partner : COLOR, Voces Unidas de las Montañas, and Protegéte.
- Categories
- Advocacy
- Branding & Visual Identity
- Digital Marketing & Social Media
- Event Planning
- Grassroots & Community Outreach
- Media Relations & Public Relations
- Strategic Communications
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