In February 2023, Virginia held a special election for the 4th Congressional District, a crucial opportunity to elect a representative who would champion the needs of hardworking Virginians. Jennifer McClellan, a candidate committed to issues like health care, equal rights, and economic justice, was running for the seat. Given the significance of this election, there was a pressing need to mobilize registered Latino voters, a key demographic that could influence the outcome. Communications Shop was tasked with creating a targeted outreach strategy to educate and engage this community.
Building on our previous experience in electoral campaigns and civic engagement, Communications Shop partnered with 32BJ SEIU to implement a comprehensive voter mobilization campaign targeting the Latino electorate. Our approach included:
The mobilization campaign led by Communications Shop, in partnership with 32BJ SEIU, resulted in significant outcomes:
Communications Shop’s partnership with 32BJ SEIU effectively mobilized Latino voters during a pivotal special election in Virginia. Through targeted messaging, bilingual outreach, and community engagement, we played a key role in educating voters and facilitating their participation in the electoral process. Jennifer McClellan’s historic win is a testament to the impact of strategic political communication and the importance of engaging diverse communities in shaping their representation and policies that matter to them.