SEIU Mailer Campaign

In a special election in February 2023, Communications Shop partnered with 32BJ SEIU, the largest real estate service workers union in the U.S., to mobilize registered Latino voters to vote for Jennifer McClellan for Virginia’s 4th Congressional District.

Having worked on previous electoral campaigns, strategic political communication, and targeted civic engagement, Communications Shop created effective election mailers in English and Spanish to educate the Latino population about the importance of voting and issues critical to hardworking Virginians, including health care, equal rights, and economic justice. The campaign reached over 13,000 voters, aiding McClellan’s historic win as the first Black woman to represent Virginia in Congress.

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