Challenge:
For over 50 years, the National LGBTQ Task Force has been a leading force in the fight for freedom, justice, and equality for the LGBTQ+ community. As the organization expanded its advocacy efforts to Latino communities, it faced the challenge of gaining brand recognition, increasing visibility in Spanish-language media, and becoming a key policy reference on issues such as gender discrimination, social and immigration justice, reproductive rights, and political power.
To bridge this gap, the Task Force partnered with Communications Shop to develop and execute a strategic communications plan to increase awareness, amplify advocacy efforts, and position its leaders as national thought leaders on LGBTQ+ issues within Latino media and communities.
Solution:
Since March 2021, Communications Shop has worked closely with the National LGBTQ Task Force to build its media presence, advocacy impact, and engagement with Spanish-speaking audiences. Our key contributions include:
- Communications Strategy & Media Outreach: Developed targeted media campaigns and secured high-profile media placements to amplify the organization’s advocacy work.
- Media Coaching & Capacity Building: Provided media training and individual coaching sessions for Spanish-speaking staff, strengthening their ability to effectively communicate key messages.
- Thought Leadership & News Coverage: Positioned Task Force leaders in major Spanish-language media outlets, where they led discussions on critical issues, including:
- Reproductive Rights – Univision
- LGBTQ+ Issues – Univision Orlando
- Voting Rights – Hecho en California – Radio
- HIV & LGBTQ+ Healthcare – Voice of America
- Breaking Barriers & Community Education: Led public discussions on understanding diversity, equality, and gender identity, helping educate journalists on achieving fair and inclusive LGBTQ+ media coverage.
- Diversity & Equality Discussions – Telemundo New England
- Breaking Discrimination Barriers – El Tiempo Latino
- Live virtual discussion – Hosted by Communications Shop, engaging journalists in an open dialogue on gender identity and inclusive reporting.
Impact:
Communications Shop’s work has played a pivotal role in elevating the National LGBTQ Task Force’s visibility and influence within the Latino community and Spanish-language media.
✔ Established the organization as a trusted policy expert on LGBTQ+ issues within Latino-focused news coverage
✔ Increased media presence and public awareness through strategic placements and advocacy messaging
✔ Strengthened the Spanish-speaking team’s media capacity, enhancing their ability to engage and inform diverse audiences
Looking Ahead:
As the National LGBTQ Task Force continues to expand its advocacy, Communications Shop is proud to support its next major initiative: political power and action through the “Queer the Vote” campaign. Stay tuned for more updates as we continue this impactful partnership!
- Partner : National LGBTQ Task Force
- Categories
- Lgbtq+ Rights
- Media Relations & Public Relations
- Strategic Communications
