Ahead of the 2020 elections, CASA sought to mobilize Latino voters in Pennsylvania, aiming to increase turnout and civic engagement. The challenge was twofold: inform and engage the Latino community while ensuring they understood how to navigate the electoral process in a rapidly evolving political landscape.
To achieve this, CASA partnered with Communications Shop to develop a strategic, culturally relevant campaign that would effectively reach and inspire Latino voters.
Communications Shop designed and executed a comprehensive digital advertising strategy for CASA’s Nuestro Voto campaign. The approach combined targeted ads, media partnerships, creative storytelling, and community engagement to maximize impact.
The Nuestro Voto campaign successfully demonstrated the power of targeted digital strategies and culturally resonant messaging in mobilizing Latino voters:
The Nuestro Voto campaign illustrates how strategic digital advertising and culturally tailored messaging can drive voter engagement among underrepresented communities. Through its partnership with CASA, Communications Shop empowered Latino voters by making the electoral process more accessible and inspiring civic action.
This case study highlights the critical role of inclusive, community-driven communication strategies in fostering long-term voter participation and engagement.