'Nuestro Voto' 2020 Voter Engagement Campaign

Communications Shop led the digital ad strategy, achieving nearly 10 million total impressions over a period of fewer than two months, as well as media partnerships reaching 18.5 million people CASA’s “Nuestro Voto” bilingual Latino voter engagement campaign in Pennsylvania ahead of the 2020 elections. Communications Shop also produces five PSAs and dozens of graphics featuring Luciana and Julio, two Latino youths urging their community to get out and vote and make sure their voices were heard in the watershed election.