Driving Global Action Against Malnutrition at the Nutrition for Growth Summit (N4G)

1,000 Days

Challenge:

The Nutrition for Growth Summit (N4G), held in Tokyo in December 2021, was a pivotal global event aimed at addressing hunger and malnutrition. As a critical player in advancing global nutrition policies, 1,000 Days sought to amplify its message and mobilize multi-stakeholder engagement ahead of the summit.

The challenge was to develop and execute a comprehensive digital and media strategy to:

      • Improve awareness of N4G’s objectives and impact.
      • Engage global audiences in conversations around hunger and malnutrition.
      • Drive momentum and commitments from policymakers, organizations, and advocates worldwide.

To meet this goal, Communications Shop partnered with 1,000 Days to implement a high-impact digital communications strategy.

Solution:

1. Pre-Summit Digital Strategy & Engagement

Building global momentum ahead of N4G required a structured digital approach. Communications Shop:

      • Developed and executed a three-month digital strategy aligned with World Food Day to ensure consistent engagement and messaging.
      • Designed a comprehensive communications toolkit to equip stakeholders, organizations, and advocates with clear, compelling messaging.
      • Created a high-level campaign narrative that framed global discussions on malnutrition and food security.

2. Content Creation & Social Media Campaign

Maximizing digital engagement involved producing:

      • Over 60 social media graphics and infographics illustrating key messages.
      • Five engaging 30-second videos highlighting the urgency of addressing malnutrition.
      • Suggested tweets and social media content categorized by topic and thematic areas to ensure a cohesive and accessible digital conversation.

3. Media & Press Outreach

Expanding media visibility required tailored press strategies, including:

      • A messaging guide adapted for Spanish-speaking audiences to extend outreach and impact.
      • Press materials such as media advisories, press releases, and op-eds to drive news coverage and stakeholder engagement.

Impact:

Through strategic digital engagement, content creation, and global outreach, Communications Shop helped 1,000 Days significantly amplify its advocacy efforts at N4G 2021. The campaign:

      • Increased global participation in conversations around malnutrition and food security.
      • Empowered stakeholders and organizations with effective, easy-to-use messaging and resources.
      • Expanded media visibility, ensuring that key messages reached international audiences in multiple languages.

By integrating storytelling, digital strategy, and media engagement, Communications Shop positioned 1,000 Days as a leading voice in the fight against global malnutrition, driving action and commitments at the Nutrition for Growth Summit 2021.

More shots

Take a look of more projects!