Challenge:
The Nutrition for Growth Summit (N4G), held in Tokyo in December 2021, was a pivotal global event aimed at addressing hunger and malnutrition. As a critical player in advancing global nutrition policies, 1,000 Days sought to amplify its message and mobilize multi-stakeholder engagement ahead of the summit.
The challenge was to develop and execute a comprehensive digital and media strategy to:
- Improve awareness of N4G’s objectives and impact.
- Engage global audiences in conversations around hunger and malnutrition.
- Drive momentum and commitments from policymakers, organizations, and advocates worldwide.
To meet this goal, Communications Shop partnered with 1,000 Days to implement a high-impact digital communications strategy.
Solution:
1. Pre-Summit Digital Strategy & Engagement
Building global momentum ahead of N4G required a structured digital approach. Communications Shop:
- Developed and executed a three-month digital strategy aligned with World Food Day to ensure consistent engagement and messaging.
- Designed a comprehensive communications toolkit to equip stakeholders, organizations, and advocates with clear, compelling messaging.
- Created a high-level campaign narrative that framed global discussions on malnutrition and food security.
2. Content Creation & Social Media Campaign
Maximizing digital engagement involved producing:
- Over 60 social media graphics and infographics illustrating key messages.
- Five engaging 30-second videos highlighting the urgency of addressing malnutrition.
- Suggested tweets and social media content categorized by topic and thematic areas to ensure a cohesive and accessible digital conversation.
3. Media & Press Outreach
Expanding media visibility required tailored press strategies, including:
- A messaging guide adapted for Spanish-speaking audiences to extend outreach and impact.
- Press materials such as media advisories, press releases, and op-eds to drive news coverage and stakeholder engagement.
Impact:
Through strategic digital engagement, content creation, and global outreach, Communications Shop helped 1,000 Days significantly amplify its advocacy efforts at N4G 2021. The campaign:
- Increased global participation in conversations around malnutrition and food security.
- Empowered stakeholders and organizations with effective, easy-to-use messaging and resources.
- Expanded media visibility, ensuring that key messages reached international audiences in multiple languages.
By integrating storytelling, digital strategy, and media engagement, Communications Shop positioned 1,000 Days as a leading voice in the fight against global malnutrition, driving action and commitments at the Nutrition for Growth Summit 2021.
- Partner : 1.000 Days
- Categories
- Digital Marketing & Social Media
- Media Relations & Public Relations
- Nutrition
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