Rebranding SWAN

SWAN is the bridge that connects educational and professional resources to ensure long-term recruitment opportunities. Its primary mission is to facilitate the transition of leadership development systems to a holistic, supportive, and sustainable collective.

The Courage and Resilience slogan defined by Communications Shop and SWAN for this campaign is focused on promoting the development of conferences, webinars, and coaching processes to generate a change in the labor systems to a more egalitarian approach.

Communications Shop played a key role in helping SWAN in the next step of reaching their goals including a long and short-term strategy that went from branding, and website development, to a 360 degrees campaign that included several channels of communication.

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