Partner Overview
Stand Up Nashville (SUN) empowers communities to take action against racial and economic inequality through strategic research, education, and organizing. By mobilizing residents, SUN advocates for policies that uplift people of color and working families, ensuring equitable city planning and shared prosperity.
SUN envisions a just and thriving Nashville, where equity, dignity, and opportunity shape city development, and government accountability ensures a better quality of life for all. Through collective action, SUN strives to make Nashville a national model for inclusive growth and social justice.
Objective
Our collaboration with SUN aimed to strengthen its communications strategy and amplify its impact through a comprehensive digital, media, and fundraising approach. The campaign focused on:
- Enhancing social media engagement
- Strengthening media relations
- Expanding audience outreach
- Managing website content
- Improving fundraising communications
By implementing these strategies, we sought to grow SUN’s reach, build community power, and elevate its advocacy efforts.
Strategy and Implementation
- Social Media Content Strategy:
- Enhanced SUN’s digital presence with an art collage aesthetic featuring rich textures, layered images, and a handmade feel—symbolizing the diverse and dynamic spirit of Nashville’s communities.
- Developed content covering key issues such as the 2024 election, housing, public transportation, taxes, and inspirational messaging to drive engagement and awareness.
- Website Content Management & Publishing:
- Regularly updated the website with news and blog posts, as well as advocacy updates to maintain engagement and visibility.
- Media Relations & Press Engagement:
- Developed a targeted media outreach strategy to expand SUN’s national, state, and local news visibility.
- Secured opportunities for media interviews and features, ensuring broad coverage of key issues.
- Provided spokesperson training and coaching to strengthen SUN’s media presence.
- Audience Engagement & List Management
- Refined email list segmentation for more personalized and impactful outreach.
- Improved email design and formatting for readability and engagement.
- Conducted A/B testing and experimentation to determine effective messaging strategies.
- Developed compelling newsletter content to keep supporters informed and engaged.
- Fundraising Strategy & Donor Engagement
- Created a comprehensive fundraising strategy integrating media coverage to boost donor confidence.
- Developed a prospectus and digital communications packet to showcase SUN’s work and impact.
- Designed targeted messaging for donor outreach to enhance fundraising efforts.
Results
Our collaboration with Stand Up Nashville (SUN) led to significant enhancements in their communication strategies:
Strengthened Communications Framework: We provided strategic support to SUN’s internal communications team, facilitating the development of cohesive messaging and content strategies.
Enhanced Digital Presence: Through collaborative brainstorming sessions, we assisted in generating creative ideas for social media publications and produced engaging graphic and audiovisual content that resonated with SUN’s audience.
Media Relations Success: Our targeted media outreach efforts resulted in coverage across various platforms, including digital, digital newspapers and television outlets in Nashville and at the national level, thereby amplifying SUN’s advocacy messages.
Capacity Building: We conducted internal trainings to empower SUN’s team with the skills necessary for effective media engagement and content creation, ensuring sustainability of communication efforts.
This comprehensive approach not only elevated SUN’s public profile but also reinforced their position as a leading voice in advocacy and policy change.
- Partner : Stand Up Nashville
- Categories
- Advocacy
- Branding & Visual Identity
- Campaign
- Civic Engagement
- Digital Marketing & Social Media
- Media Relations & Public Relations
- Research
- Strategic Communications
