Partner Overview
In November 2024, a coalition of organizations representing Temporary Protected Status (TPS) holders launched a grassroots campaign to educate and engage communities on the importance of TPS.
Campaign Objective
The campaign, led by TPS recipients alongside Alianza Americas, CASA, CUSP, SEIU, and others, leveraged personal stories to underscore the value of TPS in providing safety and economic opportunity for families fleeing violence and natural disasters. The grantees of this campaign included COPAL, LILA, CRECEN, TPS Alliance, the Nicaraguan-American Legal Defense and Education Fund (NALDEF), the New Initiative for Civic Engagement, and GA Familias Unidas, all of whom played a pivotal role in advancing the initiative’s goals and amplifying the voices of those directly impacted by TPS policies.
Strategy and Implementation
Through door-to-door canvassing, phone banking, and social media outreach, the initiative garnered widespread support. It emphasized the critical need for a permanent solution for TPS holders and advocated for policy changes that protect these families.
Results
The campaign reached hundreds of thousands of community members, sparking conversations about TPS and its importance to the U.S. economy. The personal stories shared by TPS holders helped humanize the issue and build empathy within communities. Additionally, the #TPSJustice hashtag garnered significant attention, with social media posts, videos, and stories shared in support of TPS holders. This helped create a national conversation around the issue, influencing public opinion and putting pressure on policymakers.
In the media:
- Trump Threatens Temporary Immigration Shield Soaring Under Biden
- ¿Están los votantes latinos en la mira de la desinformación?
- Entre la espada y la pared: inmigrante con TPS teme que Trump les arrebate décadas de vida en EEUU | Noticias Univision Inmigración
- The Urgent Need for TPS for Nicaraguans: A Call to Action – La Opinión
- Solidaridad y acción: unidos por el TPS y el futuro de nuestra comunidad
This case study highlights the effective collaboration between CASA and Communications Shop, showcasing the power of leveraging both in-person engagement and digital outreach to raise awareness and foster community support.
- Partner : CASA
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