#ReproductiveRightsAreHumanRights… People have the power to choose and determine if, when, and how they want to have a family, and they also have the right to access trustworthy information and services on reproductive health care. Supporting these fundamental rights, Communications Shop worked hand in hand with Power to Decide’s “Thanks, Birth Control” campaign.
From overseeing and distributing Bilingual press releases, Op-Eds, and drafting Spanish language content for their Bedsider publication to digital marketing strategies for Black and Latino audiences, our team also coordinated social media graphics, animated videos, engaged 30 online influencers to promote the digital campaign, and produced a podcast in Spanish. The estimated reach from social media efforts alone amassed 50,000 viewers.
More recently, Communications Shop also supported this partner organization with Spanish media coverage for two additional initiatives: Telehealth access for reproductive healthcare and the launch of the Spanish version of the “Abortion Finder” search tool. We are proud to have been part of such powerful work favoring reproductive rights and justice.