As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. Communications Shop secured several media partnerships to promote ‘Votar es Poder’ PSA videos, in addition to placing radio PSA in Spanish stations in Orlando and Tampa.