Supporting Our Community – Telemundo Forum
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April 13, 2023
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Telemundo Forum Supporting Our Community Concerned about the growing number of Hispanics across the nation who have been directly impacted by the COVID-19 pandemic, in April 2020 Communications Shop entered a media partnership with three Telemundo stations (New England, Philadelphia, Washington, D.C.) to provide expert advice to the Spanish-speaking community. The National Partnership for New Americans (NPNA) and the American Business Immigration Coalition (ABIC), provided the …
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‘Si te cuentan, cuentas’ Census Campaign
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April 13, 2023
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Census Campaign ‘Si te cuentan, cuentas’ Communications Shop created Lucas as the main character and spokesperson of this campaign. Lucas is a 13-year-old boy helping his friends and family participate in the Census, clearing common fears and misconceptions. We launched the campaign in three states securing media coverage for these efforts in USA Today and The Washington Post. Communications Shop designed and executed …
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‘RAKA THE VOTE!’ Virtual Concert
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April 13, 2023
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Virtual Concert ‘RAKA THE VOTE!’ https://www.youtube.com/watch?v=pbwwXdKFDes&list=PLaC2z9_rAwYhn7uAbBwh90Vr4fkcuSw0v&index=1 In October 2020, NPNA hosted ‘RAKA THE VOTE!,’ a voter participation concert (GOTV) to engage and empower those living in the battleground state of Wisconsin and beyond, including newly naturalized first-time voters, to vote in the upcoming election. Communications Shop was responsible for the social media promotion and back-end coordination of the live event, …
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Keystone Counts Census Campaign
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April 13, 2023
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Keystone Counts Census Campaign In 2020, Pennsylvania Voice trusted Communications Shop to work with their Keystone Counts Census 2020 project in Pennsylvania, to promote within its 30+ partners across the state a “just, inclusive, and reflective democracy”. The Census campaign was a crucial opportunity to promote participation among the historically underrepresented communities, educate on the importance of being counted, have …
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Votar es Poder and La Borinqueña
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April 13, 2023
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Poder Latinx Votar es Poder and La Borinqueña As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. …
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‘Nuestro Voto’ 2020 Voter Engagement Campaign
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April 13, 2023
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CASA ‘Nuestro Voto’ 2020 Voter Engagement Campaign Communications Shop led the digital ad strategy, achieving nearly 10 million total impressions over a period of fewer than two months, as well as media partnerships reaching 18.5 million people CASA’s “Nuestro Voto” bilingual Latino voter engagement campaign in Pennsylvania ahead of the 2020 elections. Communications Shop also produces five PSAs and dozens …
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Early Childhood Services
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April 13, 2023
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DHHS Early Childhood Services Early Childhood Services is a program of Montgomery County Department of Health and Human Services (DHHS), Maryland. The goal of the program is to ensure that all children in the County have equitable access to high-quality child care and education to ensure that they arrive at school ready and skilled. They assist parents in finding childcare …
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Bienvenidos -Branding Development, Messaging and Communications Products
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April 13, 2023
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Bienvenidos initiative Branding Development, Messaging and Communications Products In collaboration with Montgomery County government in Maryland and community organizations, Communications Shop led the branding development, messaging and communications products for this initiative during the initial six months of the Bienvenidos Initiative. The initiative consolidated The Bienvenidos Network, a joint multi-stakeholders partnership of community organizations, county and public school agencies working …
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One Million By 2020 Citizenship Campaign
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April 2, 2023
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Citizenship Campaign One Million By 2020 https://youtu.be/a3DZd4taGHg In 2019, Communications Shop spearheaded the strategy behind the citizenship campaign “One Million by 2020” and the development of its animated Latino character, Don Ramón “El Tuercas” (Mr. Screws). This character became the spokesperson of the campaign for our client National Partnership for New Americans (NPNA). The campaign aimed to mobilize and activate …
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Working Parents Assistance (WPA) Program
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August 23, 2020
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(WPA) Program Working Parents Assistance https://youtu.be/C484LvAXxGI?t=1 Child care expenses can be very challenging for families, and working or studying parents are part of the local economic development. The Montgomery County Working Parent Assistance (WPA) Program in Maryland is a county-sponsored program committed to helping eligible county residents pay for child care. Communications Shop led the WPA communications strategy, including branding, …
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