NPNA Fairness to Freedom Rally & Press Conference live stream A powerful event unfolded in the heart of advocacy – the “Fairness to Freedom Rally & Press Conference,” a collaborative effort by NPNA and VERA. With a shared purpose, we embarked on a digital journey to amplify voices. Amidst the grandeur of the Capitol, Rep. Norma Torres and a chorus …
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Detroit, MI National Immigrant Integration Conference (NIIC) 2019 The National Immigrant Integration Conference (NIIC) is one of the largest events in the nation focused on immigrant and migration-related issues. More than 1,100 people attended the in-person NIIC in Detroit in 2019. Tasked with traditional and digital press outreach, and digital outreach for the entire, Communications Shop elevated the profile of …
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Census Campaign ‘Si te cuentan, cuentas’ Communications Shop created Lucas as the main character and spokesperson of this campaign. Lucas is a 13-year-old boy helping his friends and family participate in the Census, clearing common fears and misconceptions. We launched the campaign in three states securing media coverage for these efforts in USA Today and The Washington Post. Communications Shop designed and executed …
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Virtual Concert ‘RAKA THE VOTE!’ https://www.youtube.com/watch?v=pbwwXdKFDes&list=PLaC2z9_rAwYhn7uAbBwh90Vr4fkcuSw0v&index=1 In October 2020, NPNA hosted ‘RAKA THE VOTE!,’ a voter participation concert (GOTV) to engage and empower those living in the battleground state of Wisconsin and beyond, including newly naturalized first-time voters, to vote in the upcoming election. Communications Shop was responsible for the social media promotion and back-end coordination of the live event, …
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Poder Latinx Votar es Poder and La Borinqueña As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. …
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Community Change Action Wisconsin Voter Engagement Campaign Communications Shop worked with Community Change Action and their partners, including Voces de la Frontera Action in Wisconsin, to uplift their voter engagement and voter registration programs during the 2020 presidential election. Voces de la Frontera Action (VDLFA) galvanized a strong voting coalition of more than 20,000 new and infrequent Latinx, immigrant, multiracial, …
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Virtual National Immigrant Integration Conference (NIIC) 2020 https://www.youtube.com/watch?v=-yCOiuQtDoE For the last three years, Communications Shop has led media coverage, conference promotion, digital strategy, multimedia communications support for the largest immigration conference in the nation. In 2020, due to the coronavirus pandemic, the NIIC was held solely as a virtual event. With Vice President Kamala Harris’ keynote remarks as the centerpiece …
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CASA ‘Nuestro Voto’ 2020 Voter Engagement Campaign Communications Shop led the digital ad strategy, achieving nearly 10 million total impressions over a period of fewer than two months, as well as media partnerships reaching 18.5 million people CASA’s “Nuestro Voto” bilingual Latino voter engagement campaign in Pennsylvania ahead of the 2020 elections. Communications Shop also produces five PSAs and dozens …
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32BJ SEIU Maryland General Elections Political Campaign 2022 https://youtu.be/47Pkpf0w100 After 8 years of a Republican Governor, Maryland was facing an extremist new Republican candidate, making this election cycle important for democracy. Our partner, 32BJ SEIU, the largest real estate service workers union in the U.S., wanted us to work on a political communications strategy focused on mobilizing low-propensity voters and …
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Citizenship Campaign One Million By 2020 https://youtu.be/a3DZd4taGHg In 2019, Communications Shop spearheaded the strategy behind the citizenship campaign “One Million by 2020” and the development of its animated Latino character, Don Ramón “El Tuercas” (Mr. Screws). This character became the spokesperson of the campaign for our client National Partnership for New Americans (NPNA). The campaign aimed to mobilize and activate …
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