‘Si te cuentan, cuentas’ Census Campaign
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April 13, 2023
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Census Campaign ‘Si te cuentan, cuentas’ Communications Shop created Lucas as the main character and spokesperson of this campaign. Lucas is a 13-year-old boy helping his friends and family participate in the Census, clearing common fears and misconceptions. We launched the campaign in three states securing media coverage for these efforts in USA Today and The Washington Post. Communications Shop designed and executed …
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‘RAKA THE VOTE!’ Virtual Concert
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April 13, 2023
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Virtual Concert ‘RAKA THE VOTE!’ https://www.youtube.com/watch?v=pbwwXdKFDes&list=PLaC2z9_rAwYhn7uAbBwh90Vr4fkcuSw0v&index=1 In October 2020, NPNA hosted ‘RAKA THE VOTE!,’ a voter participation concert (GOTV) to engage and empower those living in the battleground state of Wisconsin and beyond, including newly naturalized first-time voters, to vote in the upcoming election. Communications Shop was responsible for the social media promotion and back-end coordination of the live event, …
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Votar es Poder and La Borinqueña
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April 13, 2023
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Poder Latinx Votar es Poder and La Borinqueña As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. …
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Maryland General Elections Political Campaign 2022
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April 13, 2023
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32BJ SEIU Maryland General Elections Political Campaign 2022 https://youtu.be/47Pkpf0w100 After 8 years of a Republican Governor, Maryland was facing an extremist new Republican candidate, making this election cycle important for democracy. Our partner, 32BJ SEIU, the largest real estate service workers union in the U.S., wanted us to work on a political communications strategy focused on mobilizing low-propensity voters and …
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One Million By 2020 Citizenship Campaign
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April 2, 2023
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Citizenship Campaign One Million By 2020 https://youtu.be/a3DZd4taGHg In 2019, Communications Shop spearheaded the strategy behind the citizenship campaign “One Million by 2020” and the development of its animated Latino character, Don Ramón “El Tuercas” (Mr. Screws). This character became the spokesperson of the campaign for our client National Partnership for New Americans (NPNA). The campaign aimed to mobilize and activate …
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Wes Moore Campaign 2022
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October 24, 2020
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Campaign 2022 Wes Moore During the 2022 midterm elections in Maryland, after eight years of having a Republican governor, Maryland faced an extremist Republican candidate, making this election cycle especially critical for protecting our democracy. With a limited number of governors in the United States representing the Black, Brown, and other minority communities, the 2022 election in Maryland became essential …
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McClellan, SEIU Mailer Campaign
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October 24, 2020
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McClellan SEIU Mailer Campaign In a special election in February 2023, Communications Shop partnered with 32BJ SEIU, the largest real estate service workers union in the U.S., to mobilize registered Latino voters to vote for Jennifer McClellan for Virginia’s 4th Congressional District. Having worked on previous electoral campaigns, strategic political communication, and targeted civic engagement, Communications Shop created effective election mailers …
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Nevada General Elections Political Campaign 2022
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August 21, 2020
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Plan Action Nevada General Elections Political Campaign 2022 https://www.youtube.com/watch?v=tdM9b2ciVZ4&list=PLaC2z9_rAwYik5sDIF24kXWJM4oW0fFav&index=6 During the midterm election of 2022, Nevada proved to have a pivotal role; the re-election of Governor Sisolak and Senator Catherine Cortez Masto was essential for Democrats to hold onto, as Republicans were looking to recover power in congress and a majority in the Senate. Democrats needed to hold onto these …
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¡Votar es Actuar! New American Voters Campaign
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August 19, 2020
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New American Voters Campaign ¡Votar es Actuar! https://youtu.be/50_1_PuDbEQ Following the successful ‘One Million By 2020’ citizenship campaign in 2019 featuring the animated character Don Ramón “El Tuercas”, NPNA entrusted Communications Shop to lead the ‘¡Votar es Actuar’ campaign promoting voter registration among thousands of newly naturalized Americans. Communications Shop designed all aspects of the ¡Votar es Actuar! campaign, including developing …
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