Queer The Vote
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Luisa Muñoz
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December 14, 2023
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National LGBTQ Task Force Queer The Vote https://youtu.be/-YygL4_0kbM Ahead of the 2022 midterm election, Communications Shop partnered with the National LGBTQ+ Task Force to develop a communications strategy around their “Queer The Vote” campaign designed to engage voters and become the primary information source for first-time voters, the LGBTQ+ community, and the general public. Communications Shop designed and launched a …
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2023 VA Elections
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Luisa Muñoz
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November 21, 2023
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32bj seiu 2023 VA Elections https://youtu.be/RUJzFXJ-QQ4 In the districts of Virginia, our campaign wasn’t just about creating messages; it was about fostering direct connections. We designed and delivered personalized mails in English and Spanish, reaching over 50,000 households. It wasn’t about flashy graphics but creating a direct line of communication with each resident, urging them to participate in the democratic …
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‘Si te cuentan, cuentas’ Census Campaign
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c-shop
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April 13, 2023
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Census Campaign ‘Si te cuentan, cuentas’ https://www.youtube.com/watch?v=LzRZxQAvt8Q Communications Shop created Lucas as the main character and spokesperson of this campaign. Lucas is a 13-year-old boy helping his friends and family participate in the Census, clearing common fears and misconceptions. We launched the campaign in three states securing media coverage for these efforts in USA Today and The Washington Post. Communications Shop designed and …
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‘RAKA THE VOTE!’ Virtual Concert
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c-shop
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April 13, 2023
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Virtual Concert ‘RAKA THE VOTE!’ https://www.youtube.com/watch?v=pbwwXdKFDes&list=PLaC2z9_rAwYhn7uAbBwh90Vr4fkcuSw0v&index=1 In October 2020, NPNA hosted ‘RAKA THE VOTE!,’ a voter participation concert (GOTV) to engage and empower those living in the battleground state of Wisconsin and beyond, including newly naturalized first-time voters, to vote in the upcoming election. Communications Shop was responsible for the social media promotion and back-end coordination of the live event, …
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Votar es Poder and La Borinqueña
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c-shop
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April 13, 2023
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Poder Latinx Votar es Poder and La Borinqueña https://www.youtube.com/watch?v=VWlnknjTlI8&t=1s As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos …
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Maryland General Elections Political Campaign 2022
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c-shop
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April 13, 2023
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32BJ SEIU Maryland General Elections Political Campaign 2022 https://youtu.be/47Pkpf0w100 After 8 years of a Republican Governor, Maryland was facing an extremist new Republican candidate, making this election cycle important for democracy. Our partner, 32BJ SEIU, the largest real estate service workers union in the U.S., wanted us to work on a political communications strategy focused on mobilizing low-propensity voters and …
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One Million By 2020 Citizenship Campaign
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c-shop
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April 2, 2023
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Citizenship Campaign One Million By 2020 https://youtu.be/a3DZd4taGHg In 2019, Communications Shop spearheaded the strategy behind the citizenship campaign “One Million by 2020” and the development of its animated Latino character, Don Ramón “El Tuercas” (Mr. Screws). This character became the spokesperson of the campaign for our client National Partnership for New Americans (NPNA). The campaign aimed to mobilize and activate …
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Wes Moore Campaign 2022
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c-shop
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October 24, 2020
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Campaign 2022 Wes Moore During the 2022 midterm elections in Maryland, after eight years of having a Republican governor, Maryland faced an extremist Republican candidate, making this election cycle especially critical for protecting our democracy. With a limited number of governors in the United States representing the Black, Brown, and other minority communities, the 2022 election in Maryland became essential …
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McClellan, SEIU Mailer Campaign
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c-shop
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October 24, 2020
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McClellan SEIU Mailer Campaign In a special election in February 2023, Communications Shop partnered with 32BJ SEIU, the largest real estate service workers union in the U.S., to mobilize registered Latino voters to vote for Jennifer McClellan for Virginia’s 4th Congressional District. Having worked on previous electoral campaigns, strategic political communication, and targeted civic engagement, Communications Shop created effective election mailers …
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Nevada General Elections Political Campaign 2022
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c-shop
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August 21, 2020
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Plan Action Nevada General Elections Political Campaign 2022 https://www.youtube.com/watch?v=tdM9b2ciVZ4&list=PLaC2z9_rAwYik5sDIF24kXWJM4oW0fFav&index=6 During the midterm election of 2022, Nevada proved to have a pivotal role; the re-election of Governor Sisolak and Senator Catherine Cortez Masto was essential for Democrats to hold onto, as Republicans were looking to recover power in congress and a majority in the Senate. Democrats needed to hold onto these …
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