Partner Overview 

CASA and Communications Shop have developed a strong partnership over the years, united by a shared mission: mobilizing communities and driving action to eradicate social and civic indifference.
Through strategic digital initiatives, we have collaborated to amplify CASA’s impact in Virginia, Georgia, Baltimore, Maryland, and Pennsylvania, ensuring their community support projects reach and engage the audiences that need them most.

Goal

CASA enlisted Communications Shop to enhance its digital presence by creating a dynamic social media strategy. The goal was to develop compelling, visually engaging content that would raise awareness about CASA’s community programs while fostering deeper connections with their audiences. The campaign aimed to:

• • • Increase engagement and visibility across social media platforms.
    • Amplify key community initiatives through a structured content calendar.
    • Celebrate and educate audiences about Pride Month.
    • Drive participation in CASA’s Movement Month and fundraising efforts.

Strategy and Implementation

To achieve these objectives, Communications Shop developed a multi-phase approach focused on content creation, design, and audience engagement:

• • • Creative Social Media Calendars: We crafted comprehensive content strategies featuring impactful messaging and innovative graphic design to maximize reach and engagement.
    • Pride Month Campaign: We created a series of videos, GIFs, and graphics celebrating LGBTQIA+ history, reinforcing the message that this community has existed across all cultures and eras and deserves dignity and respect.
    • Fundraising and Engagement Materials: To support CASA’s donor outreach, we designed materials encouraging staff members to invite their networks to contribute and subscribe to CASA’s mailing list.
    • Website and Content Updates: We refreshed CASA’s digital platforms with updated messaging, ensuring a cohesive and engaging user experience.
    • Movement Month Content: We developed social media content for CASA’s month-long initiative, helping to amplify the immigrant rights movement and inspire action.

Highlights Throughout the campaign, Communications Shop successfully implemented creative strategies that led to:

• Increased digital engagement and audience interaction across multiple platforms.
• High-impact Pride Month content that resonated with diverse audiences.
• Enhanced community participation in CASA’s Movement Month and fundraising efforts.
• Strengthened digital infrastructure through website updates and optimized social media content.

Results 

By leveraging a combination of strategic messaging, creative design, and targeted outreach, CASA and Communications Shop successfully expanded CASA’s digital footprint. The campaign effectively mobilized supporters, increased engagement, and reinforced CASA’s position as a leading advocate for immigrant and marginalized communities.

This collaboration underscores the power of digital storytelling in advancing social justice and civic engagement. Our continued partnership with CASA remains committed to fostering meaningful change and ensuring that every community has a voice.

Over the years, CASA and Communications Shop have built a strong relationship,  united in ideology for a specific cause: the desire to evoke action to eradicate social and civic indifference.

In this new digital project, our teamwork consisted of creating creative social media calendars with catchy language and innovative graphic designs with visual impact to raise awareness of the community support projects in Virginia, Georgia, Baltimore, Maryland, and Pennsylvania. Throughout the four phases of the project, we created information amplification strategies for our community.

In addition to  social media management, we created content to celebrate Pride Month, including a video and several GIFs and graphics with the approach of a quick look at history that shows that the LGBTQIA+ community has existed in every place spanning history and human culture. They deserve to live, love, and be celebrated with dignity and respect now and always.