Early Childhood Services is a program of Montgomery County Department of Health and Human Services (DHHS), Maryland. The goal of the program is to ensure that all children in the County have equitable access to high-quality child care and education to ensure that they arrive at school ready and skilled. They assist parents in finding childcare and childcare programs that meet all legal requirements and regulations and that address the holistic developmental needs of each child and their families. At the same time, they provide information, especially for family child care programs, about the benefits of becoming regulated by the County and other state/local authorities and accompany child care providers to become licensed as well as resources from the state/local level on incentives and grants for those interested in becoming a regulated Child Care provider. You can see an article about their services in the newspaper El Tiempo Latino.
Communications Shop led a campaign that promoted the program services information among families and potential providers, especially in English and Spanish. After focus groups with targeted audiences, Communications Shop implemented many new and emerging media and technology strategies to promote Montgomery County’s child care services. One of the activities most demanded were virtual events with specific information, so families and providers were able to get information and ask direct questions to Early Childhood Services staff. As a result, there were six virtual events in Spanish and six virtual events in English from July 2021 to June 2022, where +44,000 people assisted during the live event or watched the entire event on DHHS platforms.