Bridging Cultural Gaps and Empowering Diversity at University Town Center, PGCC

Prince George’s Community College (PGCC) – University Town Center

Challenge:

University Town Center Prince George’s Community College (PGCC) sought to strengthen its connection with the diverse Latino and African communities in its area. With many students facing language barriers, unfamiliarity with academic resources, and uncertainty about immigration-related policies, the challenge was to create a welcoming, informative, and inclusive communication strategy that resonated with these communities.

To address this, PGCC partnered with Communications Shop to bridge the gap, ensuring that all students—regardless of background—felt supported in their academic journey.

Solution:

Phase 1: Crafting a Welcoming Campus Narrative

In the first phase, Communications Shop developed a video call-style campaign featuring PGCC students and college staff. These videos showcased firsthand experiences, emphasizing the college’s commitment to inclusivity.

Additionally, we designed:
Flyers, posters, and social media graphics to amplify PGCC’s message across multiple platforms
Targeted outreach materials that reflected the diversity of PGCC’s student body
Bilingual messaging to ensure accessibility for both Latino and African community members

Phase 2: Multilingual Video Series for Student Support

Building on the success of Phase 1, Communications Shop launched a three-part video series in Spanish, English, and French, providing essential resources for students:

  1. Academic Success & Well-being Video – Offering essential tips to help students navigate their academic journey and maintain well-being.
  2. DACA Myth-Busting Quiz Video – Addressing common misconceptions about the Deferred Action for Childhood Arrivals (DACA) program, ensuring that students had accurate and accessible information.
  3. Navigate Platform Tutorial – A step-by-step guide helping students register for courses with ease, making the enrollment process more accessible.

By prioritizing multilingual communication and culturally relevant storytelling, Communications Shop ensured that every student felt seen, valued, and supported.

Impact:

With Communications Shop’s innovative and empathetic approach, PGCC successfully:

✔ Strengthened engagement with Latino and African students, fostering an inclusive learning environment
✔ Created culturally relevant and accessible content in multiple languages, breaking language barriers
✔ Improved student understanding of academic resources, increasing confidence in navigating their education
✔ Boosted outreach impact through strategic multimedia campaigns

By combining storytelling, digital engagement, and multilingual accessibility, Communications Shop empowered diversity and inclusion at University Town Center, PGCC, transforming it into a more welcoming and vibrant academic space for all.

How to be a successful student?

DACA Myths Trivia

Navigate Platform Tutorial

More shots

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