UTC - PRINCE GEORGE’S
COMMUNITY COLLEGE
- Partner : University Town Center Prince George’s Community College
- Categories : Digital • Strategic Communications
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PHASE 1
University Town Center Prince George’s Community College (PGCC) faced the challenge of connecting with their area’s diverse Latino and African communities. Communications Shop, driven by empathy and innovation, stepped in as the one-stop partner to bridge the gap.
In phase one, we crafted video call-format gems featuring students and college members to showcase the college’s welcoming environment. Captivating flyers, posters, and social media graphics further amplified the college’s message.
PHASE 2
Phase two saw the creation of three informative videos in multiple languages (Spanish, English, and French). The first video offered essential tips for academic success and well-being. A quiz-style video dispelled myths about the DACA program, and a third video “Navigate” platform tutorial, helped students register for courses effortlessly. Multilingual communication made every student feel seen and valued.
Embracing storytelling, innovation, and empathy, Communications Shop empowered diversity at UTC Prince George Community College, creating a vibrant and inclusive academic haven.