The 2022 midterm elections in Maryland were pivotal, especially following eight years of Republican governance. The election presented a critical opportunity to protect democracy against an extremist Republican candidate. With a limited number of governors representing Black, Brown, and minority communities across the U.S., the election of Wes Moore was essential not only for Maryland but also as a statement for representation and equity. Communications Shop was tasked with leading the Spanish language campaign to inform and engage Maryland’s Latino community in support of Wes Moore’s vision.
Communications Shop developed a comprehensive communications strategy focused on mobilizing the Latino vote, leveraging various digital and traditional platforms to ensure maximum outreach and engagement. Key components included:
The collaborative efforts of Communications Shop and the Wes Moore campaign led to significant outcomes:
Communications Shop’s strategic approach to mobilizing the Latino vote for Wes Moore in the 2022 Maryland gubernatorial election exemplified the power of targeted communications and community engagement. By effectively utilizing digital platforms, media outreach, and culturally relevant messaging, we played a crucial role in driving awareness and participation among Spanish-speaking voters. The historic victory of Wes Moore and Aruna Miller reflects the importance of representation and the collective efforts of all involved in advancing democracy in Maryland.