With the goal of raising awareness of the dangers of e-cigarettes among young people, Montgomery County Public Schools (MCPS) and the Communications Shop created the “Student Challenge for Original Public Service Announcement” (PSA) contest. The call was for Montgomery County Public School students in grades 6-12 and the goal was to involve students in the campaign and identify elements that …
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National LGBTQ Task Force National LGTBQ Task Force Media Relations and Coaching For the past 25 years, the National LGBTQ Task Force has been the leading organization working to advance full freedom, justice, and equality for LGBTQ people. In expanding their work and advocacy to the Latino community, the organization recruited Communications Shop to help gain brand recognition and awareness, …
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Telemundo Forum Supporting Our Community Concerned about the growing number of Hispanics across the nation who have been directly impacted by the COVID-19 pandemic, in April 2020 Communications Shop entered a media partnership with three Telemundo stations (New England, Philadelphia, Washington, D.C.) to provide expert advice to the Spanish-speaking community. The National Partnership for New Americans (NPNA) and the American Business Immigration Coalition (ABIC), provided the …
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Detroit, MI National Immigrant Integration Conference (NIIC) 2019 The National Immigrant Integration Conference (NIIC) is one of the largest events in the nation focused on immigrant and migration-related issues. More than 1,100 people attended the in-person NIIC in Detroit in 2019. Tasked with traditional and digital press outreach, and digital outreach for the entire, Communications Shop elevated the profile of …
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Census Campaign ‘Si te cuentan, cuentas’ Communications Shop created Lucas as the main character and spokesperson of this campaign. Lucas is a 13-year-old boy helping his friends and family participate in the Census, clearing common fears and misconceptions. We launched the campaign in three states securing media coverage for these efforts in USA Today and The Washington Post. Communications Shop designed and executed …
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Virtual Concert ‘RAKA THE VOTE!’ https://www.youtube.com/watch?v=pbwwXdKFDes&list=PLaC2z9_rAwYhn7uAbBwh90Vr4fkcuSw0v&index=1 In October 2020, NPNA hosted ‘RAKA THE VOTE!,’ a voter participation concert (GOTV) to engage and empower those living in the battleground state of Wisconsin and beyond, including newly naturalized first-time voters, to vote in the upcoming election. Communications Shop was responsible for the social media promotion and back-end coordination of the live event, …
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Healthy Montgomery Transforming Communities Initiative (TCI) https://www.youtube.com/watch?v=jYvCrqW_vHg Communications Shop worked hand in hand with one of the Institute for Public Health Innovation’s (IPHI) top projects, the Healthy Montgomery Transforming Communities Initiative (TCI). We helped educate the public about TCI’s crucial scope of work, aiming to bring together stakeholders across public, private, and non-profit sectors to improve school wellness, increase community food …
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Keystone Counts Census Campaign In 2020, Pennsylvania Voice trusted Communications Shop to work with their Keystone Counts Census 2020 project in Pennsylvania, to promote within its 30+ partners across the state a “just, inclusive, and reflective democracy”. The Census campaign was a crucial opportunity to promote participation among the historically underrepresented communities, educate on the importance of being counted, have …
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Poder Latinx Votar es Poder and La Borinqueña As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. …
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Community Change Action Wisconsin Voter Engagement Campaign Communications Shop worked with Community Change Action and their partners, including Voces de la Frontera Action in Wisconsin, to uplift their voter engagement and voter registration programs during the 2020 presidential election. Voces de la Frontera Action (VDLFA) galvanized a strong voting coalition of more than 20,000 new and infrequent Latinx, immigrant, multiracial, …
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