Poder Latinx Votar es Poder and La Borinqueña As part of efforts to promote the Latino vote and voter registration during the 2020 general elections, Poder Latinx launched the ‘Votar es Poder’ campaign targeting eligible Latino voters in the key states of Arizona, Georgia, and Florida, with the animated character ‘La Borinqueña’ – created via a partnership between Poder Latinx and Somos Arte. …
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Community Change Action Wisconsin Voter Engagement Campaign Communications Shop worked with Community Change Action and their partners, including Voces de la Frontera Action in Wisconsin, to uplift their voter engagement and voter registration programs during the 2020 presidential election. Voces de la Frontera Action (VDLFA) galvanized a strong voting coalition of more than 20,000 new and infrequent Latinx, immigrant, multiracial, …
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CASA ‘Nuestro Voto’ 2020 Voter Engagement Campaign Communications Shop led the digital ad strategy, achieving nearly 10 million total impressions over a period of fewer than two months, as well as media partnerships reaching 18.5 million people CASA’s “Nuestro Voto” bilingual Latino voter engagement campaign in Pennsylvania ahead of the 2020 elections. Communications Shop also produces five PSAs and dozens …
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Alianza Americas #SomosSalud https://www.youtube.com/watch?v=KHa9zqbHB8g&list=PLaC2z9_rAwYiQIchhwbtcki-tfhqCBG04 The Latino community has been one of the most affected by the COVID-19 pandemic. Alianza Americas developed with its member organizations around the nation the #SomosSalud initiative, to inform, keep communities safe and connected to resources. Communications Shop in partnership with Alianza America produced a total of seven testimonials videos from seven cities showcasing the work …
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SWAN Rebranding SWAN SWAN is the bridge that connects educational and professional resources to ensure long-term recruitment opportunities. Its primary mission is to facilitate the transition of leadership development systems to a holistic, supportive, and sustainable collective. The Courage and Resilience slogan defined by Communications Shop and SWAN for this campaign is focused on promoting the development of conferences, webinars, …
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Alianza Americas Media Relations and Coaching Communications Shop has been collaborating hand in hand with Alianza Americas since 2019 uplifting crucial public policy issues for Latino and migrant families across the United States, as well as the transnational political and migratory work that they do. A large part part of our work with Alianza Americas centers in strategizing communication goals …
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DHHS Early Childhood Services Early Childhood Services is a program of Montgomery County Department of Health and Human Services (DHHS), Maryland. The goal of the program is to ensure that all children in the County have equitable access to high-quality child care and education to ensure that they arrive at school ready and skilled. They assist parents in finding childcare …
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Bienvenidos initiative Branding Development, Messaging and Communications Products In collaboration with Montgomery County government in Maryland and community organizations, Communications Shop led the branding development, messaging and communications products for this initiative during the initial six months of the Bienvenidos Initiative. The initiative consolidated The Bienvenidos Network, a joint multi-stakeholders partnership of community organizations, county and public school agencies working …
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Seguro Texas Children’s Defense Fund The Children’s Defense Fund Texas fights to ensure that every child in America has what they need to thrive and become successful adults. They are committed to raising awareness about the challenges facing Texas children, connecting children and families to resources that help to meet their needs, and working with partners statewide to coordinate broad …
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Citizenship Campaign One Million By 2020 https://youtu.be/a3DZd4taGHg In 2019, Communications Shop spearheaded the strategy behind the citizenship campaign “One Million by 2020” and the development of its animated Latino character, Don Ramón “El Tuercas” (Mr. Screws). This character became the spokesperson of the campaign for our client National Partnership for New Americans (NPNA). The campaign aimed to mobilize and activate …
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