dont' let fentanyl write your story

latino health initiative

Challenge

In 2023, the Latino Health Initiative (LHI) partnered with Communications Shop to raise awareness within the Latino community in Montgomery County about the dangers of fentanyl. The primary challenge was to educate parents and guardians about recognizing signs of fentanyl use, initiating preventive conversations with their children, and understanding available community resources. Since 2000, LHI has been dedicated to improving the quality of life for Latinos in Montgomery County by addressing health, language, economic, and professional disparities through innovative programs.

Approach

Communications Shop designed a culturally tailored campaign aimed at informing parents and guardians of minors about the fentanyl crisis. The messaging provided practical tips on how to detect fentanyl use, how to talk to teens about its dangers, and prevention strategies.

Key strategies included:

Bilingual Video Production: Two impactful videos were produced in English and Spanish, focusing on fentanyl awareness and prevention.
Radio PSAs: Two radio public service announcements aired on local television, two popular English radio stations, and digital radio platforms.
Social Media Outreach: Content was shared organically through LHI’s social media channels to expand community reach.
Branded Content on Univision: 5 branded content segments were broadcast on Univision, further amplifying the campaign’s message within the Latino community.
Asthma Prevention Video: As part of LHI’s broader health initiatives, Communications Shop also produced a short video to educate Latino parents about asthma prevention resources available in Montgomery County.

Impact

Broad Community Reach: The strategic use of bilingual media ensured that critical information reached a wide audience across multiple platforms.
Empowered Parents & Guardians: The campaign provided information for families to safeguard their children and foster open conversations about fentanyl risks.
Award-Winning Content: The fentanyl awareness video campaign earned two Telly Awards, recognizing its excellence in public service messaging.

Conclusion

Through this targeted and culturally sensitive campaign, Communications Shop successfully strengthened the Latino Health Initiative’s mission of improving community well-being. The campaign not only raised awareness about a critical public health issue but also highlighted the power of strategic communication in driving meaningful community impact.

Communications Shop · Fentanyl - LHI

Take a look of more projects!

Advocacy / Branding and Visual Identity / Digital Marketing and Social Media / Event Planning / Grassroots and Community Outreach / Media Relations and Public Relations / Strategic Communications

Latino/a Advocacy Day (LAD)

Civic Engagement / Climate Justice and Environmental / Electoral / Event Planning / Immigration and Refugees / LGBTQ+ Rights / Media Relations and Public Relations

PODEROSAS SUMMIT – PODER LATINX

Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics / Strategic Communications

Mobilizing Latino Voters for Jennifer McClellan

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics / Strategic Communications

Mobilizing Voters in Nevada – 2022 Midterm Election

Campaign / Media Relations and Public Relations

Children ‘s Defense Fund – Raising Awareness for Texas Children

Advocacy / Digital Marketing and Social Media / Immigration and Refugees / Media Relations and Public Relations / Public Policy / Puerto Rico / Strategic Communications

Take Action For Puerto Rico

Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Health / Research / Strategic Communications

Anti-Malaria Campaign Conceptualization

Digital Marketing and Social Media / Event Planning / Media Relations and Public Relations / Strategic Communications

Washington D.C. Office

Climate Justice and Environmental / Digital Marketing and Social Media / Health / Media Relations and Public Relations / Strategic Communications

EcoMadres – Advancing Climate Justice in Latino Communities

Digital Marketing and Social Media / Media Relations and Public Relations / Nutrition

Nutrition for Growth Summit (N4G)

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Puerto Rico / Strategic Communications

Votar es Poder Campaign

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral

GOTV Campaign – Latino Victory Foundation

Civic Engagement / Immigration and Refugees / Media Relations and Public Relations

NIIC National Immigrant Integration Conference 2019 – Detroit, MI

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Strategic Communications

CASA Si te cuentan, cuentas Census Campaign

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics / Strategic Communications

32BJ SEIU – 2024 General Elections

Campaign / Civic Engagement / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

BNHR’s Naturalization Fair

Digital Marketing and Social Media / Strategic Communications

CASA – Digital Strategy

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / LGBTQ+ Rights / Media Relations and Public Relations

Task Force – Queer The Vote

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Strategic Communications

Nuestro Voto Bilingual Latino Voter Engagement Campaign – CASA

Experts

Susana Flores

Access To Information / Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Media Relations and Public Relations / Strategic Communications

Working Parents Assistance (WPA) Program

Access To Information / Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Health / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

Early Childhood Services

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Research / Strategic Communications

Sé La Voz Campaign – League of Women Voters

Campaign / Digital Marketing and Social Media / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

Alianza Americas -Elevating their Voice in Immigration Advocacy

Advocacy / Civic Engagement / Digital Marketing and Social Media / Grassroots and Community Outreach / Media Relations and Public Relations / Public Policy

Fairness to Freedom Rally & Press Conference Live Stream -NPNA

Access To Information / Health / Media Relations and Public Relations

Telemundo Forum – Supporting Our Community

Access To Information / Campaign / Health / Media Relations and Public Relations

#Cancel Vaping

LGBTQ+ Rights / Media Relations and Public Relations / Strategic Communications

National LGBTQ Task Force Media Relations and Coaching

Access To Information / Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Health / Media Relations and Public Relations / Research / Strategic Communications

Montgomery County – Latino Community During the COVID-19

Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Event Planning / Grassroots and Community Outreach / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

Hugs Not Walls

Branding and Visual Identity / Digital Marketing and Social Media / Media Relations and Public Relations / Strategic Communications

Colorado People’s Alliance

Access To Information / Campaign / Media Relations and Public Relations / Public Policy

We Are Home

Advocacy / Media Relations and Public Relations / Public Policy / Puerto Rico

Puerto Rico – Coalition for Food Security

Access To Information / Campaign / Digital Marketing and Social Media / Health / Media Relations and Public Relations / Strategic Communications

Thanks, Birth Control

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Research / Strategic Communications

¡Votar es Actuar! National Partnership for New Americans

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Politics / Strategic Communications

Helping Secure Key Victories in Virginia SEIU 32BJ

Access To Information / Branding and Visual Identity / Digital Marketing and Social Media / Strategic Communications

Hispanic Federation Digital Communications Support

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Research / Strategic Communications

Mobilizing Citizenship with “One Million by 2020”

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Event Planning / Media Relations and Public Relations / Strategic Communications

RAKA THE VOTE

Access To Information / Branding and Visual Identity / Campaign / Health / Media Relations and Public Relations / Strategic Communications

Healthy Montgomery Transforming Communities Initiative (TCI)

Access To Information / Branding and Visual Identity / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics

Maryland General Elections Political Campaign 2022

Immigration and Refugees / Media Relations and Public Relations

Immigration Reform – ABIC

Access To Information / Advocacy / Campaign / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

Families Belong Together

Access To Information / Strategic Communications

Translations

Advocacy / Campaign / Digital Marketing and Social Media / Immigration and Refugees / Media Relations and Public Relations / Strategic Communications

Welcome With Dignity

Advocacy / Campaign / Digital Marketing and Social Media / Media Relations and Public Relations / Public Policy / Strategic Communications

The Progressive Caucus Action Fund (PCAF)

LGBTQ+ Rights / Media Relations and Public Relations

Creating Change Conference

Digital Marketing and Social Media / Grassroots and Community Outreach / Media Relations and Public Relations

New American Voters 2024 Campaign

Access To Information / Campaign / Civic Engagement / Electoral / Media Relations and Public Relations / Strategic Communications

Community Change Action

Access To Information / Branding and Visual Identity / Campaign / Health / Media Relations and Public Relations / Strategic Communications

Latino Health Initiative

Access To Information / Campaign / Digital Marketing and Social Media / Education / Strategic Communications

University Town Center – Prince George’s Community College

Campaign / Digital Marketing and Social Media / Event Planning / Health / Strategic Communications

Teatro Callejero Salud & Bienestar

Civic Engagement / Digital Marketing and Social Media / Media Relations and Public Relations

NIIC – Virtual National Immigrant Integration Conference 2020

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics / Puerto Rico

Pennsylvania – Oye Mi Voto Campaign – CASA

Advocacy / Digital Marketing and Social Media / Politics / Public Policy

Civic engagement campaign – COLORADO PEOPLE’S ACTION

Access To Information / Advocacy / Campaign / Civic Engagement / Climate Justice and Environmental / Digital Marketing and Social Media / Grassroots and Community Outreach / Health / Immigration and Refugees / Media Relations and Public Relations / Research / Strategic Communications

A 360° Communications Partnership

Access To Information / Campaign / Civic Engagement / Digital Marketing and Social Media / Media Relations and Public Relations / Strategic Communications

Keystone Counts Census Campaign

Access To Information / Civic Engagement / Media Relations and Public Relations

Naturalize Now Houston! – 2024

Branding and Visual Identity / Campaign / Strategic Communications

SWAN

Access To Information / Branding and Visual Identity / Campaign / Digital Marketing and Social Media / Immigration and Refugees / Research / Strategic Communications

The Bienvenidos Initiative – Supporting New Immigrants in Montgomery County

Civic Engagement / Electoral / Media Relations and Public Relations / Politics / Puerto Rico / Strategic Communications

CASA in Action GA and PA Voter Mobilization

Climate Justice and Environmental

Marcando La Diferencia – CORAZÓN LATINO

Advocacy / Branding and Visual Identity / Campaign / Immigration and Refugees

Gaza is Palestine

Campaign / Civic Engagement / Digital Marketing and Social Media / Electoral / Media Relations and Public Relations / Politics / Strategic Communications

Mobilizing the Latino Vote for Wes Moore

Access To Information / Campaign / Digital Marketing and Social Media / Health / Immigration and Refugees / Media Relations and Public Relations

Alianza Americas – Somos Salud Initiative

Our headquarters are located in the Washington DC metro area.
4201 Wilson Boulevard, 3rd Floor - Arlington, VA 22203 22203.

Careers

Are you interested in joining our team of passionate social communicators?

Follow us

Time for a Brainstorm?

Do you need more capacity in your communications department? Don’t worry! We are your extended Communications Shop, a partner for civic and social issues.

Let’s eradicate indifference one campaign at a time!

Our Gallery

© 2025 – COMMUNICATIONS SHOP